Nákupný turizmus medzi Slovenskom a Rakúskom

Shopping Tourism Between Slovakia and Austria

Marek Civáň, Alfred Krogmann

In: Geografické informácie (Geographical Information), Ročník (Volume) 16, Číslo (Issue) 1, 2012, p. 42-50, ISSN 1337-9453

DOI: 10.17846/GI.2012.16.1.42-50

Abstract

The article brings a comprehensive view of the shopping tourism in Austrian-Slovak direction. Firstly, the various definitions of surveyed matter are presented. In the next section is the area of interest picked up. A price monitoring brings an effective way for theoretical base and prediction of customers' shopping behaviour. A major part of the article lies in the results of realised questionnaire research that reflects Austrian customers' perception to the mentioned phenomenon in Slovakia. The last part is focused on connection between shopping tourism and regional development.

Keywords: shopping tourism, Slovakia, Austria

FULL TEXT