Interpretace přírodního dědictví: Preference návštěvníků přírodních památek

Interpretation of Nature Heritage: Visitor´s Preferences to Nature Monuments

Liběna Jarolímková

In: Geografické informácie (Geographical Information), Ročník (Volume) 24, Číslo (Issue) 2, 2020, p. 119-130, ISSN 1337-9453

DOI: 10.17846/GI.2020.24.2.119-130

Abstract

The article presents the results of the first phase of research related to the Erasmus + project "Methodology of Interpretation of European Nature Heritage in Tourism". This phase of research was carried out in 2020 and was focused on identifying the most frequently offered methods of interpretation of nature monuments in the Czech Republic, identifying trends in the interpretation and visitors' experiences and preferences in relation to interpretation methods. Preferences of methods of interpretation were examined in two segments - seniors and young adults. Seniors prefer nature trails, films and printed materials, young people prefer visitor centres, films and workshops. In both segments, there is a relatively small preference for methods based on ICT technologies. The interpretation of nature heritage is prepared for most nature monuments in the Czech Republic, but it is not fully appreciated and used by visitors; they usually pay only partial attention to it. The reason is not the insufficient quality of the interpretation, but visitors do not feel a strong enough need to use the interpretation.

Keywords: interpretation, nature heritage, visitor preferences, interpretation panels, nature trails, visitor centers

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