The Concept of Creative Tourism As a Development Tool for Tourism Destinations in Slovakia (Collaborative Networking of Creative Artists with Tourism Stakeholders for the Future Growth of Destinations)

Koncepcia kreatívneho cestovného ruchu ako nástroja rozvoja turistických destinácií na Slovensku (spoločné vytváranie sietí kreatívnych umelcov so zainteresovanými stranami v oblasti cestovného ruchu pre budúci rast destinácií)

Zuzana Palenčíková

In: Geografické informácie (Geographical Information), Ročník (Volume) 24, Číslo (Issue) 2, 2020, p. 270-284, ISSN 1337-9453

DOI: 10.17846/GI.2020.24.2.270-284

Abstract

The concept of creative tourism has taken a growing role in developing attractiveness at many tourist destinations in the world. Supporting the linkages between local creative people and creative visitors is one of the strategies for the utilization of creativity as a tool for local development and seeking distinctiveness of tourist destinations. The paper examines how and if creative artists and destination management organizations have cooperated in developing a new supply of creative experiences in their regions in the last five years (2016-2020). Results indicate the need to establish institutional support for building awareness of relevant stakeholders about the positive impacts of creative tourism development for local communities in tourism destinations. Reflecting creative tourism as a development tool in public policies and creative-based strategies of territorial development from national to the local level can support creative capacity building and competitiveness of tourist regions in Slovakia.

Keywords: cooperation craftsmen, creativity, networking, creative tourism, tourism destination

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