Cestovné kancelárie na území Slovenska – charakteristika podnikov, ich lokalizácie, produktu a výkonov

Tour Operators in Slovakia – Characteristics of Enterprises, Their Localization, Product and Performance

Kristína Pompurová

In: Geografické informácie (Geographical Information), Ročník (Volume) 24, Číslo (Issue) 2, 2020, p. 285-300, ISSN 1337-9453

DOI: 10.17846/GI.2020.24.2.285-300

Abstract

Tour operators are important intermediaries in the tourism market. As statistics on this sector are not available, the aim of the paper is to characterize the businesses of tour operators in Slovakia, their location, product and revenues. The paper evaluates information from the websites of more than two hundred active tour operators, the database of economic results of Slovak companies FinStat and communication with representatives of selected companies. The results suggest that tour operators in Slovakia can be described as mostly micro outgoing enterprises naturally concentrated in regions with a higher purchasing power of the population in western Slovakia. The product of most companies is not specialized, which is associated with the risk of interchangeability with competitors. Most tour operators in the market have low revenues from packages of travel services, indicating that they also operate as travel agencies. Their future is also questionable given the corona-crisis threatening tourism industry.

Keywords: tour operator, localization, product, revenue

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