Demasifikácia maloobchodnej siete mesta Nitra

Demasification of the Nitra Retail Network

Miroslava Trembošová, Pavel Forgáč

In: Geografické informácie (Geographical Information), Ročník (Volume) 26, Číslo (Issue) 1, 2022, p. 28-40, ISSN 1337-9453

DOI: 10.17846/GI.2022.26.1.28-40

Abstract

Urban settlements are subject to dynamic and rapid changes. We can observe a similar development in the structure and distribution of the city's retail network. In 2010, the beginnings of the demasification of the retail sector were predicted. It is characterized by the disintegration of the mass market into differentiated segments, because the customer needs diversity, and the emergence of new forms of trade, e.g. catalog sales, home teleshopping systems, e-commerce, direct mailing and other diverse channels through which manufacturers distribute goods to customers and create a demasified market. It is characterized by lower or no sales area requirements. This stage was fully manifested in the city of Nitra in the years 2017 to 2019. The aim of this work is a detailed analysis of the retail network in the city of Nitra in 2017 and 2019, pointing out the dynamics of its changes as its connection with the retail system of surrounding municipalities, creating its peripheral zone. In this work we will point out the transfer of retail services from traditional zones to new locations, which are already acquiring the scenario of commercial suburbanization.

Keywords: retail network, demasification, area parameter, commercial suburbanization

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